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Governor Mifflin Branding Process

Hey, Governor Mifflin community! We’re looking for your help in shaping our image for years to come! From March 14-April 3, we will be running a series of surveys to get our community’s feedback as we work toward establishing a strong GM image together.

Why branding?

It’s helpful to think about this not as a “rebranding” but as a “brand clarification.” Over the years, Governor Mifflin has seen countless versions of our beloved Mustang, many different shades of our classic gold and maroon color palette, and even a couple different slogans. While it is great to see our district represented in so many different ways, these differences can also cause confusion and disconnect within our district.

Through this process, we aim to identify what resonates with our Governor Mifflin community and what doesn’t. In turn, we will use your feedback to establish one unified, unmistakable Governor Mifflin brand.

What is the goal of this process?

The Governor Mifflin rebranding will take place with the following goals in mind:

  • Establishing one unified, unmistakable brand
  • Honor our district’s history and traditions
  • Make space for our district’s image to grow and evolve

It is important to note that in this process, we will not be changing our school colors or our mascot. We proudly stand as Mustang Nation and will continue to fly the gold and maroon!

How do I participate?

We will be issuing three surveys from March 14-April 3, 2022. Each survey will be posted every Monday by 8:00 AM and closed each Sunday at 6:00 PM. Survey dates are as follows:

  • Survey #1: March 14 – March 20, 2022
  • Survey #2: March 21 – March 27, 2022
  • Survey #3: March 28 – April 3, 2022

Surveys will be sent to student and parent emails, posted to social media, and available on our website. If you or somebody you know needs access to a computer to complete the survey, please contact Ashley Shannon, Director of Communications and Community Relations, at 610-775-1461 ext. 7018 to arrange a time to use a computer at the Governor Mifflin Education Center.

What comes next?

After the surveys have concluded, the Governor Mifflin School District will hold a series of focus groups. To be considered for a focus group, please elect the “focus group” option on at least one of your completed surveys. Focus groups will give final input on designs and concepts.

Results will be shared with the community in June 2022.


CONTACT US

Ashley Shannon, Director of Communications & Community Relations

610-775-1461, ext. 7018

ashley.shannon@gmsd.org